Guides & Resources

Free guides to fix what's holding your site back.

Run-it-yourself checklists on search, site health, conversion, and reputation — written by people who audit sites for a living. No email gate, no upsell. When you'd rather skip the legwork, every guide points to the matching Signal audit.

Start here · Free

The DIY SEO Audit Checklist

Twenty checks you can run in about 4 hours with free tools — whether Google can find your site, whether it's healthy enough to rank, and what you're already ranking for.

Read the checklist →

Content & Conversion

View these audits →

Search & SEO

View these audits →

Site Health & Trust

View these audits →

Reputation & Market

View these audits →